Services · Content
Your brand, visible
every week.
I manage the content on your website and social media so people find you and recognise you, without you having to sit down and write every Monday.
- Your website
- Your social media
- Your Google listing
Example
The blog that stopped
at three articles.
A dental clinic has ideas but no time for the blog. I prepare topics from its patients’ questions, publish the article on its website, a related post on social media and update its Google listing. The rhythm and the review are agreed beforehand.
Hypothetical example; not a real client case.
- On your website
An article that answers a real question.
- On social media
The same idea, adapted to each channel.
- On Google
Your listing, with up-to-date information.
Example schedule
Consistency, which is the hard part.
- MonArticle on your website
- TueNothing scheduled
- WedSocial media post
- ThuNothing scheduled
- FriGoogle listing updated
This is an example. The number of pieces, the channels and who reviews are set with you.
What is included
What I prepare for your business.
- 01
What I write
I start from what your clients type into Google when they look for what you do, and from the questions they keep asking you.
- 02
Articles for your website
Texts that answer those searches, in your way of speaking and about your services.
- 03
Social media
Posts that sum up the same thing and lead to your website. Which networks and how many pieces is agreed with you.
- 04
Your Google listing
Opening hours, photos and news kept up to date, which is the first thing people see when they find you on their phone.
- 05
Your review
We put in writing whether you review everything before it is published or only the important pieces.
- 06
Measurement
I look at what gets read and what brings messages or calls, and we use that to decide what to keep doing.
How I work.
- 01
We talk about your business
You tell me what you sell and to whom, and I look at what those people search for on Google.
- 02
We set the scope
We decide how many pieces go out, on which networks and who reviews what. It goes in writing together with the price.
- 03
I write and publish
I prepare the pieces and publish them where they belong, at the rhythm we have agreed.
- 04
I look at what works
I check what gets read and what brings enquiries, and adjust what comes next.
What you need and what you do not.
You need
- Your services explained, even out loud.
- Real photos of your work or your premises.
- Your website or your Google listing. If you do not have them, they are set up first.
You do not need
- Time to write.
- Knowing about Google ranking.
- Deciding the topics: I suggest them.
Price.
Depends on scope.
The price comes from the scope and you see it before we start.
What changes the price
- How many pieces go out each week.
- Which networks you publish on.
- Whether the Google listing needs to be set up or fixed.
Prices exclude VAT. The scope is agreed in writing.
Frequently asked questions.
What is published each week?
It depends on the scope. The example on the page is an article on your website, a social media post and your Google profile kept up to date, but how many pieces and on which networks we settle with you, and the price follows from that.
What is the point of publishing if I already have a website?
A website that stands still falls behind: anyone searching Google for what you do finds whoever is writing about it. Publishing consistently is what takes the most effort, and what shows the most.
How do I know if it works?
I look at what gets read and what brings messages or calls, and from that we decide what to keep doing and what not to.
Do I have to approve every post?
We decide at the start and it goes in writing: you can approve everything before it goes out, or leave the routine to me and review only the important things.
What if I don’t have a website?
Then the first thing is the website or, at the very least, your Google profile: publishing without a place to send people is only half the job. We talk it through in the proposal.
How much does it cost?
It depends on how many pieces go out each week and on which networks. The price comes from the scope and you see it before you start.
